The Brexit Election

Hunaniaeth ar gyfer yr etholiad mwyaf dadleuol mewn hanes. / An identity for the most controversial election in UK history.

Roedd Etholiad Cyffredinol 2019 yn un o'r rhai mwyaf dadleuol yn y cof diweddar. Gweithiais fel rhan o dîm dylunio Sky News wrth i ni fynd ati i adeiladu ar edrychiad yr etholiadau blaenorol. Roeddem eisiau i'r prif frand gynrychioli'r holl bleidiau gwleidyddol dan sylw trwy ddefnyddio lliwiau unigryw pob plaid, gan fod ganddynt lawer mwy o lais yn yr etholiad y tro hwn. Defnyddiwyd y graffeg yn ystod yr wythnosau cyn ac ar ôl y digwyddiad, gan ymestyn o ‘AR’ i lapio bysiau, a phopeth yn y canol, i gyd yn clymu i mewn i gael edrychiad cyson ar draws pob platfform.
The 2019 General Election was one of the most controversial in recent memory. I worked as part of the Sky News Design team as we set out to build on the look of the previous elections, of which there had been several more than usual in recent past. We wanted the main brand to represent all of the political parties involved through the use of their unique party colours, as they had much more of a say in the election this time around (cue Tory landslide). The graphics were used in the weeks prior and post the event, extending from AR to bus wraps, and everything in between, all tying in for a unified look across all platforms.
Rôl / Role
Prif Ddylunydd / Design Lead
Cydweithwyr / Collaborators
Sam Westwood (Senior Designer)
Nathan Griffiths (Designer)
Taylor Stuart (AR Designer)
+ Sky Creative Agency
Gwobrau / Awards
Broadcast Production Awards
Best Overall Use of Design (Enillydd / Winner)
Best Augmented Reality and Virtual Reality Design (Enillydd / Winner)
Design Week
Best use of Data (Rhestr fer / Shortlist)